I really enjoy reading your newsletter and I have a fairly new endeavor that is growing tremendously- to the point that I’m kind of lost. I started a paranormal radio show in February and I do everything for it. I have a co-host, but I do the editing, promoting, and everything else. I have recently had requests for events. That’s great and I’m excited, however, I have to provide my own equipment. Because it is new, I haven’t gotten any sponsors yet, and this is a non-profit organization that I am a part of. Because of this, I’m trying to keep costs to a minimum until I get sponsors. I need to know how to use my laptop like dj equipment (for speaking engagements) with a wireless mic and all. Can you give me suggestions, or even tell me where I can go for help of sponsorship.
Thank you so much for the opportunity to ask you this question.
Thank you for reaching out and asking your question!
I will break your question down in two parts: 1) What DJ equipment is recommended; 2) How to find sponsors
For question 1, I don’t come from an audio or visual background, so I am not really the person to ask for this, but I am all for keeping the costs down. So basically, you need a speaker system, and a microphone. Depending on the type of event, whether being on a stage, or a small stall at an event, you will require different products. You’re laptop should have an audio out and microphone input, so that should be enough to get you started. However, based on your question, you are out of the league of the hardware what radio stations use.
For Sponsorship, that can be quite challenging to get. You basically have to get your self out there and ask people to sponsor you. Ask your listens to donate, see if people want to place ads within your station. But you have to convey “why should they sponsor you” What do you get out of them. So understand your target audience, and contact companies customers who are the same group of people.
google “how to find sponsors for your blog” – a lot of bloggers ask this question
contact PR agents to see if they have any companies who are interested
get on social media
But you just have to get out there. Contact other radio stations in the same niche, listen to their sponsors and approach them.